This semester-long project focused on creating a brand identity for a randomly assigned museum. The National Museum of Funeral History required a rebrand that was culturally sensitive, reflecting its diverse exhibits. The project began with research and a museum audit, followed by a proposal deck and strategic summary. The final deliverables included a pitch deck presenting the new brand and a tangible brand book, designed to evoke the feel of a funeral guest book, with a handcrafted cover tailored to the brand and logo.